FOR AGRICULTURAL BRANDS THAT SELL TO WESTERN CANADIAN PRODUCERS
There's a Room Full of Producers Meeting Every Month.
No One from Your Category Is in It Yet.
Every month, 100 to 200 Western Canadian grain and livestock producers register for a live Growing the Future session. They show up. They stay. They ask questions. And they leave their name, their farm, and their contact information.
A limited number of brand partners are embedded across every session, every podcast episode, and every piece of content we produce. One partner per category. Twelve months of presence. No competing brands in your vertical.
6 category-exclusive positions available. Accepting applications for the 2026-2027 season.
You already know the numbers don't add up.
You spent $15,000 on that trade show booth. You shook a few hundred hands. You scanned badges. Your team handed out pens and stress balls and maybe a bottle of barbecue sauce if you were feeling generous.
Then you drove home and someone in marketing dropped the badge scans into a spreadsheet. Half the emails bounced. A quarter were competitors. The rest went into a drip sequence that nobody opened.
Meanwhile, your print ad in that ag publication ran for three months. You're not sure anyone read it, but they assure you the circulation is 18,000. Circulation, not readership. And you know the difference.
Then there was the sponsorship. Logo on a banner. Name in a program. Maybe a 30-second mention before lunch. You paid $8,000 for it. You couldn't name a single lead that came from it.
Add it all up. Trade shows. Print. Sponsorships. Dealer incentive programs. Digital ads that your agency swears are 'performing.' You're spending $60,000 to $100,000 a year on marketing. And if someone asked you to name the ten best producer leads that came from all of it, you'd have to think hard.
There is a different way to get in front of the producers who actually buy your products.
One where they choose to be in the room. Where they register with their real information because they want to be there. Where they stay for the full session and ask questions. And where your brand is the only one in your category that they hear about.
This is not a sponsorship.
This is a seat at the table.
Growing the Future is a monthly live production. Every session, producers from across Western Canada log in to hear real conversations about the decisions that affect their operations. Soil health. Input economics. Equipment. Financial planning. Farm management. The topics rotate with the seasons, just like their work does.
These aren't passive webinars where people leave the tab open and walk away. Producers show up, stay for the full session, and ask questions. They participate because the content is built for them by someone they already know.
A Platform Partner doesn't buy a mention. They don't get a logo on a banner. They get something that no trade show, print ad, or digital campaign can offer: Twelve months of consistent, contextual, embedded presence inside the rooms where producers are already paying attention.
12 Monthly Live Sessions
Your brand is introduced by name, in context, by the host these producers trust.
Podcast Integration
Every session published as a podcast episode across all major platforms, with your brand presence baked in.
YouTube Long-Tail Visibility
Full-length uploads of every session for visibility that compounds over time.
Co-Created Sessions
Up to 4 sessions per year where your topic, your expert, and your message take center stage.
Category Exclusivity
No one else from your vertical is in the room. Period.
CASL-Compliant Lead Data
Named registration and attendance data after every single session.
Your brand doesn't appear once and disappear. It shows up every month, in every format, to an audience that chose to be there.
That's not sponsorship. That's a fundamentally different relationship with the producers you're trying to reach.
A farm kid who actually understands operators.
I grew up on a farm in Western Canada. I've spent the last decade building Aberhart Ag Solutions from the ground up. Town hall meetings in community halls. Trade show booths in every major ag event across the prairies. On-farm visits in the spring and fall. Hundreds of conversations with the people who actually grow the food.
Along the way, I built something that the industry doesn't have a lot of: trust from both sides of the table. Producers trust me because I show up, I listen, and I don't pitch them. Companies trust me because I understand how their business works and I know how to put them in front of the right people without burning the relationship.
Growing the Future started as a podcast. It grew into monthly live productions with real engagement from real producers. We've hosted sessions with hundreds of registrants. We produced the Convergence Conference. We launched the Shovel Kings documentary series following real farms through real seasons. We built a Mastermind community where producers pay to learn together.
The reason producers show up to these sessions is not because of the production quality or the marketing. They show up because they've been showing up for years. They know what they'll get: an honest conversation, useful information, and a host who treats them like adults.
That trust is what makes the Platform Partnership valuable. When I introduce your brand in one of these sessions, it carries the same weight as a recommendation from a neighbor. Because to these producers, that's exactly what it is.
933
Registrations for a single session
2,500+
Email subscribers
8
Seasons of podcast content
10+
Years in Western Canadian agriculture
"Testimonials from webinar attendees and event participants will be collected and placed here. These will describe the quality of sessions, engagement level, and practical value received from attending Growing the Future events."
Everything included in a Platform Panership.
Included
Value
Brand presence across all 12 monthly live sessions
Year-round visibility, every month, every format
$36,000/yr
Up to 4 co-created partner activations
Your topic, your expert, our audience, our production
$12,000/yr
Category exclusivity across all Growing the Future content
No competitor, no dilution, full year
$10,000/yr
Named, CASL-compliant lead data after every session
Registration + attendance + engagement context
$8,000/yr
Podcast integration across every published episode
12+ episodes/year on all major platforms
$6,000/yr
Monthly sponsored acknowledgement post across social media
Consistent brand visibility
$4,800/yr
Email promotion to 2,500+ opted-in agricultural subscribers
For every live session
$3,600/yr
Monthly performance reporting + quarterly strategic synthesis
Data-driven recommendations
$3,600/yr
Lead curation and segmentation support
Organized by role, region, and interest
$2,400/yr
TOTAL VALUE
$86,400/yr
YOUR ANNUAL PARTNERSHIP INVESTMENT
$45,000/yr
Billed quarterly at $11,250, prepaid. 12-month partnership with a 90-day evaluation window.
Annual prepayment available by request.
This partnership is built for a specific kind of company.
This is a good fit if:
You sell products or services to Western Canadian grain and livestock producers, either directly or through a dealer network.
You want consistent, year-round visibility with engaged producers, not a one-time mention at an event.
You value lead quality over lead volume. You would rather have 150 named, opted-in producers than 10,000 anonymous impressions.
You're willing to invest 12 months in building real brand recognition, not just a short campaign.
Your category is currently open. We only accept one partner per vertical.
This is probably not the right fit if:
You're looking for a one-time sponsorship or logo placement. That's not what we do.
You need guaranteed sales numbers tied directly to the partnership. We deliver visibility, access, and leads. We can't guarantee your close rate.
You're not willing to participate in the 90-day evaluation window. We take fit seriously on both sides.
Your category is already taken. If another brand in your vertical is already a partner, we can't offer you a position until that changes.
We don't offer trials.
We offer something better.
The first 90 days of your Platform Partnership are a full evaluation window. Not a trial. Not a discount. Full participation from day one.
You get the complete partnership experience. Your brand appears in live sessions. You receive lead data. You see the engagement firsthand. You experience what it's like to have consistent, contextual presence in front of producers who know your name.
At the end of the first quarter, we sit down. We look at the numbers. We talk honestly about what's working and what isn't. And we make a clear go-forward decision together.
If the partnership isn't delivering what you expected, we part ways. No awkward cancellation process. No pressure. Just an honest conversation between two parties who both want it to work.
We build the evaluation window into the partnership because we're confident in what happens when brands show up consistently in front of engaged producers. But we also know that confidence only matters if you can see it for yourself.
Start the conversation.
We accept a maximum of six platform partners per year to protect category exclusivity. Applications are reviewed personally, and we typically respond within 48 hours.
If your category is open and the fit is right, we'll schedule a call to walk through the partnership in detail, answer your questions, and make sure this is the right move for both of us.
P.S. We accept a maximum of six platform partners. As of late 2024, positions are still available. If your category is open, the best move is to fill out the short application above. We typically respond within 48 hours. If your category is taken before you apply, we'll let you know and put you on the priority list for the next opening.
Growing the Future
A platform partnership program
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